Privacy policy

Effective date: October 14, 2026

Last updated: October 14, 2026

Lace Avenue Hair ("we," "us," or "our") respects your privacy. This policy explains what information we collect when you visit laceavenuehair.com or buy from us, how we use it, and the choices you have.

Lace Avenue Hair is owned and operated by Joshua Auguste, a sole proprietor based in Chicago, Illinois, USA.

Information We Collect

Information you give us:

Contact details: name, email address, phone number
Shipping and billing details: shipping address, billing address
Order details: items purchased, order history, return and exchange requests
Messages: emails, contact form messages, reviews, and photos or videos you send us (for example, for a defect claim)
Marketing preferences: whether you signed up for emails or texts

Payment information:

Payments are processed by our third-party payment providers, such as Shopify Payments and PayPal, when enabled at checkout.
We do not see or store your full card number. Your payment details go directly to these providers and are handled under their own privacy policies. We may receive limited details, such as the last four digits of your card, card type, and billing ZIP code, to confirm your order.

Information collected automatically:

Device and browser type, IP address, approximate location (city/state level), pages viewed, links clicked, and how you arrived at our site
This is collected using cookies, pixels, and similar technologies (see below)

How We Use Your Information

To process, ship, and track your orders
To handle returns, exchanges, refunds, and customer support
To send order updates (confirmations, shipping notices)
To send marketing emails or texts, only if you've opted in (where required by law)
To improve our website, products, and shopping experience
To show you relevant ads on other sites and social media
To prevent fraud and protect our business and customers
To follow the law, such as tax and accounting rules

Cookies, Analytics, and Ad Tracking

We use cookies and similar tools to make our site work and to understand how it's used.

Essential cookies: keep your cart working and help you check out.
Analytics: We may use tools such as Shopify analytics to see how visitors use our site.
Advertising: We use the Meta (Facebook) Pixel and may use other advertising tools to measure our ads and show you ads for our products on Facebook, Instagram, and other sites. These tools may collect information about your visit and actions on our site (such as viewing a product or making a purchase) and share it with the ad platform.

Your choices:

You can block or delete cookies in your browser settings. Some site features may not work without them.
You can adjust your ad preferences in your Facebook/Instagram settings and other ad platform settings.
You can learn more about opting out of interest-based ads at optout.aboutads.info and youradchoices.com.

Email and SMS Marketing

Email: If you sign up, we'll send you news, offers, and new arrivals. You can unsubscribe anytime by clicking "unsubscribe" at the bottom of any email.
Text messages (SMS): If you opt in, we may send marketing texts to the number you provide, which may be sent using automated technology. Consent is not required to make a purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.
Even if you opt out of marketing, we will still send messages about your orders.
We do not sell or share your phone number or SMS opt-in consent with third parties for their own marketing.

How We Share Your Information

We share information only with trusted service providers who help us run our store, such as:

Store platform: Shopify (hosts our website and store)
Payment processors: our payment providers, such as Shopify Payments and PayPal
Shipping carriers and fulfillment partners: shipping carriers and our suppliers or fulfillment partners
Email and SMS providers: the services we use to send email and text messages
Analytics and advertising partners: such as Meta
Professional advisors: such as accountants or lawyers, when needed

We may also share information:

If required by law, court order, or government request
To protect our rights, prevent fraud, or keep people safe
If the business is sold or transferred, as part of that transaction

We Don't Sell Your Personal Information

We do not sell your personal information for money. However, some state privacy laws define "selling" or "sharing" broadly enough to include using advertising cookies and pixels (like the Meta Pixel) for targeted ads. If you'd like to opt out of this, see "Your Privacy Rights" below.

How Long We Keep Your Information

We keep your information only as long as we need it:

Order and transaction records: as long as needed for tax, accounting, and legal purposes
Marketing contacts: until you unsubscribe or ask us to delete your information
Support messages: as long as needed to help you and keep accurate records.

When we no longer need it, we delete it or make it anonymous.

How We Protect Your Information

Our site uses encryption (SSL/HTTPS) to protect information sent through it.
Payments are handled by our payment providers, which follow industry security standards.
We limit access to your information to people who need it to help run the store.

No website or online system is 100% secure, so we can't guarantee complete security. If we learn of a data breach that affects you, we will notify you as required by law.

Children's Privacy

Our site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us their information, please contact us and we will delete it.

Your Privacy Rights

Depending on where you live, you may have the right to:

Know and access the personal information we have about you
Correct information that is wrong
Delete your personal information
Get a copy of your information in a portable format
Opt out of marketing messages
Opt out of targeted advertising and the "sale" or "sharing" of personal information, as those terms are defined by your state's law

California and other U.S. state residents: Residents of California and certain other states (such as Colorado, Connecticut, Virginia, and others with consumer privacy laws) may have extra rights under their state's laws. We will not treat you differently for using your privacy rights. Where supported, we honor browser privacy signals such as Global Privacy Control (GPC).

To make a request: Email us at laceavenuesupport@laceavenuehair.com with "Privacy Request" in the subject line. We may need to verify your identity before acting on your request. You may use an authorized agent to make a request on your behalf, where allowed by law. If we deny your request, you may be able to appeal by replying to our decision.

Links to Other Sites

Our site may link to other websites or social media pages. We aren't responsible for their privacy practices, so please review their policies.

Changes to This Policy

We may update this policy from time to time. When we do, we'll change the "Last updated" date at the top. If changes are significant, we may also notify you by email or with a notice on our site.